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Brand Nubian is an American hip hop group from New Rochelle, New York. Formed in 1989, the group initially consisted of rappers Grand Puba, Sadat X and Lord Jamar along with DJ Alamo and DJ Sincere. Brand Nubian released their debut album “All For One” in 1989. The album featured the single “Brand Nubian.” Shortly after their debut release, internal strife resulted in Grand Puba and DJ Alamo leaving the group while Sadat X, Lord Jamar and DJ Sincere carried on. In 1992, Brand Nubian released the single “Punks Jump Up To Get Beat Down.” The song reached No. 77 on the Billboard Hot 100. In 1993, Brand Nubian released their sophomore effort “In God We Trust.” Their third effort, “Everything Is Everything”, was released in 1994. They also released the albums “Foundation” (1998), “Fire In The Hole” (2004) and “Time’s Running Out.” (2007).