After closing 2019 with the release of her debut single “Option & Priority”, rising R&B singer/songwriter Shamim has started 2020 with an accompanying music video for her buzzing new single. Filmed in London, and directed by Prince Mensah, the visual for “Option & Priority” does an amazing job of bringing the song’s message of female empowerment to life, with Shamim as the leading lady, exhibiting the sense of power and control the lyrics of the song allude to. With Shamim’s powerful magnetism and undeniable ability to hold your attention, her edgy fashion and styling, and the classic London backdrop at the forefront, the “Option & Priority” clip is heavy on the message of freedom of expression, empowerment and strength of a woman. Born in Uganda and raised in the UK, Shamim sites Etta James, Nina Simone, and Otis Redding as influences. Shamim says she’s inspired by honesty in music. She’s reluctant to be pigeonholed, and is determined to create the same freedom and fearlessness that has marked the work of such artists as Beyonce, Rihanna, Jorja Smith, Ella Mai, Summer Walker and SZA. With “Option & Priority” finally on the airwaves, Shamim is poised to become one of the brightest new stars of 2020.