Lil Nas X gives a shout out to all the creators, artists and rule breakers who “Defy Logic” in his inspiring Super Bowl LV ad for technology company Logitech. Staring straight into the camera while sporting a blue outfit to match his hair, the Grammy Award winning rapper pays tribute to artists over footage of young creatives using technology to create digital art, movies and content. The 60-second add that will air during Sunday’s game between the Kansas City Chiefs and Tampa Bay Buccaneers unspools over the Spanish guitars featured in the MC’s yet unreleased single, “Montero (Call Me By Your Name)”, which derives its name from Nas’ birth name. In addition to other creative endeavors, the spot shows Lil Nas in the studio working on the song and interacting with fans on social media. Others featured in the ad include visual artists YesYesNo, light artists NONOTAK, graphic designer and illustrator Mercedes Bazan, makeup artist Kimberly Margarita, musician Yvette Young and variety streamer Meg Kaylee, as well as gender equality activist Melz Owusu; and teenage climate activists and Kids Against Plastic founders Amy and Ella Meek. Watch the ad below.
The Recording Academy.