This year marks the first that Apple Music will take over Pepsi’s role as sponsor for the Super Bowl Halftime Show, and it’s going all out for the occasion. In addition to securing the one and only Rihanna to perform as headliner, the music streaming service will count down the next two weeks before game day with a multimedia “Rihanna’s Road to Halftime” launch, as announced Monday (Jan. 30).
“Rihanna’s Road to Halftime” includes Apple Music features tailored specifically to the star’s music and fans. For example, subscribers can now listen to the Fenty Beauty founder’s catalog with Spatial Audio in Dolby Atmos, or they can take center stage by singing along with the new Apple Music Sing feature, compatible with iPhone and iPad models as well as the new Apple TV 4K.
Leading up to Super Bowl Sunday on Feb. 12, Apple Music Radio will also celebrate the Barbados superstar’s career with “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural impact of her music. Plus, a collection of 32 playlists featuring the top songs listened to by each NFL team in the locker room, the weight room and on game day will be made available to subscribers.
“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, vice president of Apple Music and Beats, in a statement. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”
Other special programming will include “Halftime Hype Radio,” a 10-part series reflecting on some of the most notable past Super Bowl Halftime performances and “Live from Super Bowl LVII,” a series of daily live broadcasts co-hosted by Zane Lowe that will capture the excitement in Arizona leading up to kickoff in Glendale’s State Farm Stadium. The day after the Super Bowl, Apple Music Radio will celebrate the debut of Apple Music’s Halftime Show sponsorship with a program called “Halftime Recap Radio.”