On Thursday (March 23), 15-year-old New York phenom Sugarhill Ddot is officially part of the Priority Records family.
“Being signed to Priority Records is a blessing,” said the teenager in a press release. “I thought being a signed artist would never be possible. I’m grateful for this opportunity.”
Originally named after the famous Sugar Hill area in Harlem, Ddot has gained traction courtesy of his trap-laden records. Notching co-signs from Drake and Lil Durk, Ddot has released notable Tri-state area songs, including “Evil Twins” and “Evil Twins 2.” On YouTube, his videos for “I Wanna Love You,” “Dream” and “The Real Purge” have also amassed a total of 10 million views combined.
Ddot is one of the first artists signed to the newly-revamped Priority Records, which relaunched in September under the Capitol Music Group (CMG) umbrella with CMG executive vp Orlando Wharton at the helm as president. “We’re bringing New York back,” Wharton said in a statement. “Sugarhill Ddot is a star in the making to ignite the resurgence of Priority Records.”
Priority Records was once home to prominent West Coast artists including N.W.A., Snoop Dogg, Ice Cube and more. Wharton, an experienced creative talent, was tapped to guide artists across CMG’s portfolio of labels while overseeing the resurrected Priority, which will serve as a dedicated label for new, developing and established hip-hop artists.
“[Priority] is a legendary label that gave artists a voice when they were voiceless; a label that was about real music that didn’t rely on gimmicks to make an impact,” added Wharton.