Singer Coco Jones just released a video for the track “Double Back”, which is taken from her EP “What I Didn’t Tell You.” The video follows the “ICU” video and single, which is currently climbing the Billboard Hot 100 chart. Pure Leaf Iced Tea is featured in the video for “Double Back”, reinforcing the long-standing relationship between Coco and the tea company. Most recently, they collaborated to produce “As Seen On Pure Leaf”, a fake advertisement that promotes the effectiveness of a sweetly subtle “no” and was inspired by Pure Leaf Lower Sugar Iced Tea. The too sweet and highly premise of a traditional informercial is turned on its head in “As Seen On Pure Leaf” by Coco’s novel technique of saying “no” in a subtly sweet way when under pressure to be too sweet. Watch the “Double Back” video below.

This song is the property of High Standardz/Def Jam.